Directory	Code	Circulation	Close	PubDate
Roseville, Citrus Heights & Granite Bay	#104777	250,000	12/03/10	3/11
SureWestYellowPages.com	#104781	730,000	12/03/10	3/11
Auburn, Grass Valley & Nevada City	#104780	73,000	3/26/10	7/10
Folsom, El Dorado Hills & Placerville	#105119	100,000	4/30/10	8/10

“VIP 1” STEP UP PROGRAM                    
Upgrade from an existing ad by minimum of two ad sizes or one ad size plus color and receive 25% off upgraded ad in year one, 15% off in year 2, full price in year 3.  Must maintain present revenue or higher to qualify.  Must include advice line “VIP1 Step Upgrade” with percent off & issue date.

                                                           
“VIP 2” TWO FOR ONE PROGRAM                                
Purchase your largest ad at first heading of choice and receive the same dollar amount under one additional heading of your choice including white pages at no charge for one year.  Discount rolls out at 25% increments per year for 4 years, with full rate at year 5.  Must maintain present revenue or higher to qualify.  Must include advice line "VIP2 Two for One" with percent off & with issue date.

 

“VIP 3” NEW ADVERTISER SINGLE HEADING                                   
A new display or new in column ad (3HS or larger) receives a 50% discount in year one for advertising placed under one heading, 25% off in year 2 and full rate in year 3. Must maintain present revenue or higher to qualify.  Must include advice line "VIP3 Single Heading" with percent off & issue date.

 

FOREVER FREE TRADEMARK                                       
The Trademark is forever free (TMF).   Acceptable trade listing is a TNTBL priced at 40 % above full rate of a TBLN.  Refer to Rates & Data.  Must maintain present revenue or higher to qualify.  Must include advice line “Forever Free Trademark” with issue date.

 

UNDEVELOPED HEADING PROGRAM
Purchase a new display ad in any heading without a display as and receive a 70% discount.  The discount applies each year as long as the ad is renewed, whether other display ads are sold in that heading or not.  Must maintain present revenue or higher to qualify.  Must include advice line "Undeveloped Heading" and issue date.

 

LEADER AD PROGRAM                                                         
Advertisers are entitled to an ongoing 50% discount under any classification with a HPW or less. Should the largest ad exceed a TQPW, Leader Ad will revert to full rate. **Only 1 Leader Ad per classification is available. CMRs please call for availability.**  Must maintain present revenue or higher to qualify.  Must include advice line "Leader Ad" with percent off & with issue date.

 

WHITE PAGE BUILDER                  
Purchase new advertising in the white pages and receive 50% off the full rate. The discount applies each year as long as the ad is renewed.  Must maintain present revenue or higher to qualify.  Must include advice line “White Page Builder” and issue date.

 

2010 ROLL OUT FOR NEW SACRAMENTO ‘09 PROTOTYPE PROGRAM
Available for Greater Sacramento 7/09 (#104778) issue only. All New National clients may place a prototype advertising program in SureWest's 2009 Greater Sacramento Directory at 100% discount. The prototype conversion discount for following years is as follows: - 80% 2nd year (2010) - 60% 3rd year (2011) - 40% 4th year (2012) - 20% 5th year (2013) - Full
Rate 6th year (2014).

 

RESTAURANT GUIDE                                
Program is designed especially for the Restaurant Guide in the Roseville, Citrus Heights & Granite Bay directory #104777 - Receive an 80% off discount on color display advertising.

New or existing advertisers are able to use the discount on the following food related headings; Pizza, Caterers, Banquet Rooms, Wedding Services & Supplies etc. as long as they place/retain one display ad under the restaurant heading first.  Pizza is an exception.  Pizza does not have to place/retain one display ad under the restaurant heading first to receive the 80% discount off color display advertising.  The discount applies each year as long as the ad is renewed. Must maintain present revenue or higher to qualify.  Must include advice line "Restaurant Incentive Program" with issue date.

GREEN PAGES GUIDE                                                         
Available to new and current advertisers in the Roseville, Citrus Heights & Granite Bay Directory (#104777) who qualify for placement in the Green Pages Guide by having a green aspect to their business.  **Contact Publisher for qualifiers.**   Receive a 75% discount off on all display ads up to maximum of HPWP and on all in-column ads & listings.  All new Green Pages Guide advertisers will receive one free Bold Green Listing and one free Extra Black Line in the Yellow Page section that will refer to their Green Pages Guide advertising.  Must maintain present revenue or higher to qualify.  Must include advice line "Green Pages Guide" under heading with issue date.

GreenPages Guide Qualification Questionnaire

• Does the product or service provide an energy savings?
• Does your product or service conserve water?
• Does your product or service reduce air pollution?
• Does your product or service reduce the amount of materials going into our landfills?
• Does your product or service help educate the public on conserving our earth’s resources?
• Is your product made of recycled or repurposed materials?
• Is your product grown organically or locally?
• Is your product or service providing a Holistic Alternative?
• The Green Pages Guide can only be offered to a business that is providing the consumer with at least one of the following environmental benefits:
• Water Conservation
• Pollution Prevention
• Solid Waste Reduction
• Energy Conservation
• Holistic Alternatives
• Renewable Resource

 

ADVERTISER APPRECIATION INCENTIVE A-01
SureWest Directories wishes to show our appreciation to our current advertisers by enabling them to receive FREEadvertising in the 2011 Roseville directory #104777. Advertisers may qualify for this incentive by doing one of the following:

• Renew existing program at or greater than the 2010 present issue revenue
• Purchase new item that increases the total contract value to reach a higher tier
• Upgrade current item that increases the total contract to reach a higher tier

Tier	New Issue Renewal	Free Item
1	$ 600 - $3,600	3HS
	$3,601 - $12,000	DQCWP
3	$12,001 – and above	DHCWP

Must include advice line “A-01 Advertiser Appreciation 2011 Roseville.”

 

ADVERTISER APPRECIATION INCENTIVE A-01
SureWest Directories wishes to show our appreciation to our current advertisers by enabling them to receive FREEadvertising in these 2010 directories: 
Advertisers may qualify for this incentive by doing one of the following:

• Renew existing program at or greater than the 2009 present issue revenue
• Purchase new item that increases the total contract value to reach a higher tier
• Upgrade current item that increases the total contract to reach a higher tier

Tier	New Issue Renewal	Free Item
1	$ 300 - $1,200	3HS
2	$1,201 - $3,600	DQCWP
3	$3,601 – and above	DHCWP

Must include advice line “A-01 Advertiser Appreciation 2010.”

 

IYP - Lead Site Package 1
Available to new and current advertisers on surewestyellowpages.com.  Purchase the following items and pay the package price of $3,600. - Lead Site (mini 2 page web site) - Video Ad - Dynamic Coupon - Click to Call Remote Call Forward Number - Email Link - Web Site Link - Featured Listing.  Must include advice line "Lead Site Package 1" with issue date. Contact publisher for additional product details

IYP - Lead Site Package 2
Available to new and current advertisers on surewestyellowpages.com.  Purchase the following items and pay the package price of $4,800. - Lead Site (mini 2 page web site) - Video Ad - Dynamic Coupon - Click to Call Remote Call Forward Number - Email Link - Web Site Link - Featured Listing - $1200 Search Engine Marketing Budget.  Must include advice line "Lead Site Package 2" with issue date.
Contact publisher for additional product details

IYP - Lead Site Package 3
Available to new and current advertisers on surewestyellowpages.com.  Purchase the following items and pay the package price of $6,000. - Lead Site (mini 2 page web site) - Video Ad - Dynamic Coupon - Click to Call Remote Call Forward Number - Email Link - Web Site Link - Featured Listing - $3000 Search Engine Marketing Budget.  Must include advice line "Lead Site Package 3" with issue date.
Contact publisher for additional product details